MUSE Gold

2026

Olympic Moments

Entrant

Canadian Broadcasting Corporation

Category

Video - Sports

Client's Name

Canadian Broadcasting Corporation

Country / Region

Canada

Gallery

About The Entry

As the official broadcaster of the 2026 Winter Olympics in Canada, generating excitement for the Games among Canadians is of paramount importance. This spot was conceived to showcase every sport in the Winter Olympics in a fresh, exciting way that would not only capture the feeling of sport, but also be fun to watch in a way that most audiences would not have seen before. Essentially, an Olympic Winter roller coaster ride from start to finish.

Credits

Senior Producer
MATTHEW LAZZARINI
Creative Manager
Caverleigh Tuer
Marketing Manager
Jonathan Chang
Senior Creative Director
Munro Cullen
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