LUXEZONE LOGO

Luxezone is a cozy, natural park commercial project.
The Luxezone logo centers on branches, and a deer as the company’s core imagery. It extracts naturally growing line forms to construct a visual symbol that blends vitality with a sense of relaxation.
The forked structure of the symbol echoes the ecological foundation of company "Forest City" concept, while metaphorically representing unfolded human postures and agile deer silhouettes—conveying the core proposition of symbiosis among "people, nature, and community.”
The dominant green hue, drawn from the vitality of plants and trees, enhances the healing feel of forest-style living, highly aligning with the scenario narrative of "Stroll slowly in the forest, sit comfortably in the forest, and feel the love in the forest."
Overall, the design downplays commercial feel, using soft curves to create a balance of relaxation and ease. It not only embodies company’s eco-first development philosophy but also anchors the "urban week trip-vacation" lifestyle. By making the symbol a perceptible emotional carrier, it awakens people’s longing for nature, companionship, and slow living.