2026

Product Marketing Design System

Entrant

Critical Mass

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

BNY

Country / Region

United Kingdom

Gallery

MUSE Creative Awards Winner – Product Marketing Design System by Critical Mass (Image 1)

MUSE Creative Awards Winner – Product Marketing Design System by Critical Mass (Image 2)

MUSE Creative Awards Winner – Product Marketing Design System by Critical Mass (Image 3)

MUSE Creative Awards Winner – Product Marketing Design System by Critical Mass (Image 4)

MUSE Creative Awards Winner – Product Marketing Design System by Critical Mass (Image 5)

MUSE Creative Awards Winner – Product Marketing Design System by Critical Mass (Image 6)

MUSE Creative Awards Winner – Product Marketing Design System by Critical Mass (Image 7)

MUSE Creative Awards Winner – Product Marketing Design System by Critical Mass (Image 8)

About The Entry

BNY reorganised around a new platform model to break down silos and operate as one. The BNY arrow became the central graphic device for a scalable visual system shaped by real business data. We crafted a living design language that moved like the business itself, infinitely. This produced an expansive set of graphic expressions, allowing each platform to take on a unique identity expressed through data, capability, and colour. Clients can now comprehend BNY’s offerings distinctly at a platform-level and as one joined-up BNY.

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2026