2026

World-Class Sound. Next Level Venue

Entrant

Critical Mass

Category

Advertising - Advertising Campaign

Client's Name

Mitsubishi

Country / Region

Canada

Mitsubishi has always aimed to connect with music culture, but never fully realized that vision—until now. Through a groundbreaking partnership with Yamaha, the all-new Outlander transforms from SUV to an iconic venue. Its redesigned cabin, featuring Yamaha’s Premium Concert sound system, delivers immersive, world-class audio that turns every drive into a unique musical experience. The Outlander is now more than a vehicle—it’s your gateway to unforgettable sound.  