The Business of Creativity Newsletter

The Business of Creativity newsletter began as an extension of The Business of Creativity education platform.
Over time, it became our most accessible and consistent channel for sharing the thinking behind our work and flagship course: Creativity for Growth presented by Sir John Hegarty.
A clear point of view, delivered weekly, that readers can apply to their own challenges.
Beyond being a content channel, it supports the wider business in straightforward ways: keeping our ideas visible, creating long-term relationships with readers who care about creativity and growth, and allowing people to assess our deeper offerings - courses, events, consultancy - based on the quality of the thinking.
As we say, “Creativity isn’t just for a select few. It’s a fundamental skill - teachable, scalable, and essential in every corner of life and business.”
Initially centred around the views of Sir John Hegarty - creative icon and course leader of Creativity for Growth - the newsletter has since expanded to include a broader mix of voices.
In 2025, we refined the format. Listening to our readers, polling showed that the opinion piece was the most valued section, so we made it the focus.
Each week, a guest contributor shares a strong point of view on creativity and growth, and responds to two consistent questions:
1. What is your creative North Star? - a sentence or theme they try to live by
2. What has inspired you lately? - something they’ve watched, read, or listened to that they’d recommend.
This structure grounds every issue in both principle and culture. It makes the ideas practical, not abstract.
It shows creativity at work across disciplines - from brand and design to technology and enterprise - and gives readers perspectives they can take back into their own work.
This range is deliberate.
That widening has made it more diverse, inclusive, and reflective of the creative practitioners we admire: strategists, founders, designers, marketers, technologists.
The results from 2025 reflect the positive editorial shifts we made:
•57% increase in active subscribers
•55.9% open rate vs. 41% average open rate vs. 44% for creativity newsletters (Beehiiv)