MUSE Gold

2026

Worthwyld Flagship Restaurant

Entrant

ChangeUp

Category

Experiential & Immersive - In-Store Experiences

Client's Name

Worthwyld

Country / Region

United States

About The Entry

Worthwyld set out to create a new standard in fast casual and deliver on its promise that food and experience shouldn’t come with tradeoffs. Our brief was clear – build a brand and restaurant experience that demonstrates customers shouldn’t have to sacrifice quality for convenience, flavor for nutrition, or comfort for style.
Guided by the brand promise of “food uncompromised”, every part of the restaurant harkens back to the honestness and quality of the food.
In a category often defined by speed and efficiency, Worthwyld takes a fundamentally different approach. The restaurant is elevated and contemporary, designed to feel intentional, refined, and unexpected for fast casual. The sleek environment signals a higher level of quality from the outset, reinforcing the brand’s commitment to exceptional food and craftsmanship. The result is a dining experience where the space elevates the perception (and reality) of the menu.
Occupying 4,500 sq. ft., Worthwyld’s design balances modern minimalism with natural warmth. Clean architectural lines are softened by earthy accents, and an abundance of greenery, creating a space that feels both vibrant and grounding. The geometry of the brand identity is incorporated all throughout the space, creating moments to bring the brand to life. And the focused color palette captures the wyld spirit of the brand; A bright and fresh aesthetic, just like the food.
The restaurant seats up to 190 guests across a sleek interior, a full-service bar, and an open-air patio. Worthwyld offers all-day dining, so it was designed to accommodate diverse dining experiences. The restaurant offers a flexible, welcoming atmosphere suited to a variety of occasions. Worthwyld challenges preconceived notions of what a fast casual restaurant can be.

More Gold Winners
Video
2026
2026 MUSE Creative Awards Winner - Reflection on the Land: The Rich Flavors of Yunlin

Entrant

Prism Productions

Category

Video - Tourism

Country / Region

Taiwan

Marketing & Promotional
2026
2026 MUSE Creative Awards Winner - One Line Landscape

Entrant

Zhang Zhanlin

Category

Marketing & Promotional - New Category

Country / Region

China

Marketing & Promotional
2026
2026 MUSE Creative Awards Winner - Future Imagery- Illustrations of the Twenty-Four Solar Terms

Entrant

HANYANG UNIVERSITY

Category

Marketing & Promotional - Illustration

Country / Region

China

Integrated Marketing
2026
2026 MUSE Creative Awards Winner - NPM-Antiquities
National Palace Museum

Entrant

National Palace Museum

Category

Integrated Marketing - Company Branding

Country / Region

Taiwan