MUSE Gold

2026

Loudmouths

Entrant

One Horizon LLC

Category

Branded Content - Age-Group Marketing - Youth

Client's Name

Materne North America

Country / Region

United States

About The Entry

Brand: GoGo squeeZ
Problem: Traditional advertising does not resonate with Tweens.
Insights: Tweens growing up in an era of unfiltered digital content and high parental expectations are often drawn to wild, spontaneous, and irreverent entertainment.
Solution: Bringing GoGo squeeZ’s brand characters to life in a way that mirrors tweens’ uninhibited energy and embracing their unique content consumption habits.

Credits

EVP, Managing Partner, Creative Chair - One Horizon

Roberto Alcazar

EVP, Strategy Director - One Horizon

Alejandra Rubio

Creative Director - One Horizon

Mark Gonzalez

Senior Brand Strategist - One Horizon

Joshua Radom

Director, Strategy - One Horizon

Dominika Weglarz

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