2026

FNIA x Best Buy: Special Tech Coordinator

Entrant

NBCUniversal

Category

Branded Content - Sports

Client's Name

Best Buy

Country / Region

United States

In a custom vignette, NBC’s Football Night in America surprised fans with Best Buy’s spokeshologram’s appearance as a remote correspondent on the show, while bringing his off-the-wall tech suggestions to both the field and the studio.

MUSE Creative Awards Winner – FNIA x Best Buy: Special Tech Coordinator by NBCUniversal (Image 1)

MUSE Creative Awards Winner – FNIA x Best Buy: Special Tech Coordinator by NBCUniversal (Image 2)

MUSE Creative Awards Winner – FNIA x Best Buy: Special Tech Coordinator by NBCUniversal (Image 3)

Credits

President, Ad Sales Advertising & Partnerships, NBCUniversal

Karen Kovacs

Head of Creative, NBCUniversal

Steven Rummer

VP, Creative, NBCUniversal

Mimi Belt

Executive Creative Director, NBCUniversal

Carlos Miranda

Sr. Creative Director, NBCUniversal

Yvette Perez

Creative Director, NBCUniversal

Guelmari Oppenheimer

SVP, Head of Sports & Olympics Marketing, NBCUniversal

Seth Cole

SVP, Development, NBCUniversal

Michael Worden

VP, Development, NBCUniversal

Charles Stoebe

Director, Development, NBCUniversal

Meredith Guerriero

Manager, Development, NBCUniversal

Cooper Blaze

Coordinator, Development, NBCUniversal

Sasha Gaetz

Stadium Creative Group

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