MUSE Platinum

2026

FNIA x Best Buy: Special Tech Coordinator

Entrant

NBCUniversal

Category

Branded Content - Sports

Client's Name

Best Buy

Country / Region

United States

Gallery

About The Entry

In a custom vignette, NBC’s Football Night in America surprised fans with Best Buy’s spokeshologram’s appearance as a remote correspondent on the show, while bringing his off-the-wall tech suggestions to both the field and the studio.

Credits

President, Ad Sales Advertising & Partnerships, NBCUniversal
Karen Kovacs
Head of Creative, NBCUniversal
Steven Rummer
VP, Creative, NBCUniversal
Mimi Belt
Executive Creative Director, NBCUniversal
Carlos Miranda
Sr. Creative Director, NBCUniversal
Yvette Perez
Creative Director, NBCUniversal
Guelmari Oppenheimer
SVP, Head of Sports & Olympics Marketing, NBCUniversal
Seth Cole
SVP, Development, NBCUniversal
Michael Worden
VP, Development, NBCUniversal
Charles Stoebe
Director, Development, NBCUniversal
Meredith Guerriero
Manager, Development, NBCUniversal
Cooper Blaze
Coordinator, Development, NBCUniversal
Sasha Gaetz
Stadium Creative Group
More Platinum Winners
Branded Content
2026
2026 MUSE Creative Awards Winner - Exploring the intricate world of an Amazon Web Services chip

Entrant

Amazon News

Category

Branded Content - Publication Article / Column

Country / Region

United States

Video
2026
2026 MUSE Creative Awards Winner - Mission Maybelline
Maybelline

Entrant

NBCUniversal

Category

Video - Beauty & Cosmetics

Country / Region

United States

Branded Content
2026
2026 MUSE Creative Awards Winner - Polstjärna
Polestar

Entrant

ACUMEN MEDIA International LTD

Category

Branded Content - Auto & Auto Services

Country / Region

United Kingdom

Event
2026
2026 MUSE Creative Awards Winner - NBCU Upfront 2025
NBCUniversal

Entrant

NBCUniversal

Category

Event - B2B

Country / Region

United States