Greenbrier Valley Theatre

Greenbrier Valley Theatre has been a cultural cornerstone in West Virginia for over 30 years, delivering professional theatre productions that rival those in major cities. However, while their performances were modern and dynamic, their website no longer reflected the high caliber of programming they offered.
They needed a new online presence that captured the artistry and drama of their stage productions while remaining user-friendly for their diverse audience. A particular challenge was balancing bold, contemporary design with the practical needs of older patrons who rely on straightforward navigation for tasks like purchasing tickets.
We set out to design a website that matched the vibrancy of Greenbrier Valley Theatre’s performances.
Bold Visual Design: We chose a striking visual approach, featuring a video hero on the homepage and high-definition, dramatic photography throughout the site. This modern aesthetic immediately conveys the excitement and quality of the theatre’s productions.
User-Friendly Navigation: Understanding that many of their patrons are older, we focused on creating an intuitive and accessible user experience. Clear menus, prominent call-to-action buttons, and a simple ticketing flow ensure visitors can easily find what they need.
Comprehensive Site Structure: Greenbrier Valley Theatre serves multiple audiences—including patrons, donors, parents, educators, and actors. We developed a large site map with tailored messaging and resources for each group, ensuring everyone feels welcomed and informed.
THE RESULTS
The new website reflects Greenbrier Valley Theatre’s identity as a premier arts organization. It provides an engaging, modern experience while remaining practical and accessible.
This project exemplifies our commitment to listening closely to clients’ needs and delivering creative solutions that truly work—for both the organization and its audience.