2026
Don't Mess with Hemp
Entrant
Hometown Hero
Category
Branded Content - Social
Client's Name
PondelWilkinson
Country / Region
United States
This series turns a Texas political press conference into a viral, interactive experience. When Lt. Gov. Dan Patrick held a high-energy SB3 press conference featuring Hometown Hero's Cereal Bites, the company seized the moment with humor, creativity, and audience engagement.
From flying snack bags and hand-curated boxes to limited-time discount codes and a $2,000 meme contest, each video invites viewers to laugh, participate, and share. The campaign celebrates a major legislative milestone while blending pop culture, real-time marketing, and social interaction in a way that’s entertaining, memorable, and uniquely shareable.
Credits
Entrant
Link Logistics
Category
Marketing & Promotional - Sustainability
Country / Region
United States
Entrant
Array Web + Creative
Category
Website - Government
Country / Region
Canada
Entrant
SFC Group
Category
Marketing & Promotional - Poster (Series)
Country / Region
United States
Entrant
Penn State University
Category
Video - School / Universities
Country / Region
United States