2026
Don't Mess with Hemp
Entrant
Hometown Hero
Category
Branded Content - Public Service & Activism
Client's Name
PondelWilkinson
Country / Region
United States
This series turns a Texas political press conference into a viral, interactive experience. When Lt. Gov. Dan Patrick held a high-energy SB3 press conference featuring Hometown Hero's Cereal Bites, the company seized the moment with humor, creativity, and audience engagement.
From flying snack bags and hand-curated boxes to limited-time discount codes and a $2,000 meme contest, each video invites viewers to laugh, participate, and share. The campaign celebrates a major legislative milestone while blending pop culture, real-time marketing, and social interaction in a way that’s entertaining, memorable, and uniquely shareable.
Credits
Entrant
Autism Brain Empowerment
Category
Publication - Book
Country / Region
United Kingdom
Entrant
Copper Giants
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant
Famous Victory Branding & Design
Category
Corporate Identity - Logos
Country / Region
United States
Entrant
Reciprocal Space
Category
Website - Biotechnology
Country / Region
United Kingdom