MUSE Platinum

2026

Sibos Frankfurt 2025 - Opening Moment

Entrant

zwonull

Category

Video - Financial Services

Client's Name

Sibos

Country / Region

Germany

Gallery

About The Entry

Cinematic Storytelling as a Live Experience
For the opening of the inaugural event of the world’s largest financial trade fair, the briefing was highly specific: a runtime of under three minutes, exclusively realistic visual worlds, no abstract analogies, no 3D graphics! Instead: authentic characters and a clearly comprehensible narrative.
Our response was an opening show that combined live performance with cinematic narration.
The setting consisted of three large-scale LED screens and a live cellist on stage. Across the screens, a cinematic story unfolded: we followed a main character through several short chapters. A narrator’s voice-over connected these episodes on a meta level, emotionally guiding the audience through the story, while the live music intensified the dramatic arc.
AI as a Production Tool, Not a Theme
All cinematic content was generated entirely using AI — yet with the clear ambition of achieving a high-quality, realistic film look. AI was not a narrative motif, but a creative production tool. Thanks to the custom AI workflows developed for the project, production was realised with a small team, rapid iterations, great flexibility and a high degree of creative control.
This approach resulted in a cost reduction of approximately 30% compared to a comparable traditional film production and, not least due to the elimination of extensive travel and large crews, a significantly reduced greenhouse gas footprint.
The emotional opening creates an impressive first moment that immediately touches and captivates live viewers, immersing them in the world of the event. It combines cinematic storytelling with live performance and innovative technology to generate attention, identification and emotional closeness. The result is a visually powerful, emotionally charged prelude to the livestream and highlight video that conveys the essence of the event, appeals to international target groups and leaves a lasting impression.
The overwhelmingly positive feedback culminated in the client’s verdict: “The best Sibos opening there has ever been.”

Credits

Creative Direction
Andrée Verleger
Director
Peter Schaul
Creative Producer
Wolfram Zwanziger
Music
Hans Steingen
Motion Design / AI
Philipp Dollinger
Motion Design / AI
Dominik Skrzypczyk
Head of PICO Singapur
Kian Meng Lim
Account Director
Yvonne Cheng
Senior Account Manager
Mary Lam
Senior Account Manager
Albert Lee
Swift | Global Head of Communications
Ben Spencer
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