2026
Entrant
Category
Client's Name
Country / Region
About The Entry
Cinematic Storytelling as a Live Experience
For the opening of the inaugural event of the world’s largest financial trade fair, the briefing was highly specific: a runtime of under three minutes, exclusively realistic visual worlds, no abstract analogies, no 3D graphics! Instead: authentic characters and a clearly comprehensible narrative.
Our response was an opening show that combined live performance with cinematic narration.
The setting consisted of three large-scale LED screens and a live cellist on stage. Across the screens, a cinematic story unfolded: we followed a main character through several short chapters. A narrator’s voice-over connected these episodes on a meta level, emotionally guiding the audience through the story, while the live music intensified the dramatic arc.
AI as a Production Tool, Not a Theme
All cinematic content was generated entirely using AI — yet with the clear ambition of achieving a high-quality, realistic film look. AI was not a narrative motif, but a creative production tool. Thanks to the custom AI workflows developed for the project, production was realised with a small team, rapid iterations, great flexibility and a high degree of creative control.
This approach resulted in a cost reduction of approximately 30% compared to a comparable traditional film production and, not least due to the elimination of extensive travel and large crews, a significantly reduced greenhouse gas footprint.
The emotional opening creates an impressive first moment that immediately touches and captivates live viewers, immersing them in the world of the event. It combines cinematic storytelling with live performance and innovative technology to generate attention, identification and emotional closeness. The result is a visually powerful, emotionally charged prelude to the livestream and highlight video that conveys the essence of the event, appeals to international target groups and leaves a lasting impression.
The overwhelmingly positive feedback culminated in the client’s verdict: “The best Sibos opening there has ever been.”
Entrant
fischerAppelt, live marketing
Category
Event - Ceremony
Country / Region
Qatar
Entrant
NBCUniversal
Category
Integrated Marketing - Brand Partnerships
Country / Region
United States
Entrant
Pure Perfection GmbH
Category
Event - Community (NEW)
Country / Region
Germany
Entrant
Pure Perfection GmbH
Category
Event - Customer Engagement
Country / Region
Germany