LEDVANCE Power through Light

Facts
Brand: Ledvance GmbH
Fair: Light+Building 2024, Frankfurt/M, Germany
Date: 3rd to 8th March 2024
Size: 500 m2
Light + Building is the international industry meeting place for the lighting, electrical engineering, home and building automation sectors.
Since the premiere of the new brand in 2018, Ledvance is present and presenting its solutions and productions at the leading global trade fair.
„Power through light” - that was the inspiring leitmotif for the trade fair presentation.
The eye-catching stand reflected the dynamics of light through its choreographed structures and its dominant color scheme in the LEDVANCE brand color orange.
A choreography of frames formed the central architectural element. On the outside, they were the boundaries of the stand, containing branding or slat elements that created both transparency and demarcation in their design dialectic. However, the frames were never positioned parallel to the stand boundary so that they allowed exciting lines of sight, views and inviting entrances. This created an eye-catching dynamic.
Inside, the frames formed 7 themed clusters. There, the corresponding product and theme presentations could be experienced in the various areas. They remained abstract and suggestive with fragmentary materials and elements.
A challenge was the big number of themes and all the products for Light Management, Office, Industry & Logistics, Sports and Urban Outdoor Photovoltaic and
Sustainability & Services. Fragmentary elements were used to give an abstract impression of the theme worlds.
The hospitality area was not partitioned off but moved to the center in an appreciative way. A light sculpture hovered there, arousing curiosity even from a distance thanks to the openwork frame. At the same time, it contributed to the overall atmosphere by providing a relaxing counterpoint.
The frames were developed in the design process so that they can be used at subsequent B and C trade fairs.
The harmonious and powerful interplay of architecture, luminosity, communication design, dramaturgy and staging made time stand still.
The dynamic stand attracted attention. Inside it was very vivid. The arrangement of the frames with the product areas and the supporting communication design helped the visitors to find their points of interest.