2026

Be Careful 2025

Entrant

Saudi Banks

Category

Integrated Marketing - Data-Driven Marketing Campaign

Client's Name

Tamam Word

Country / Region

Saudi Arabia

“Be Careful” is a large-scale integrated awareness campaign that redefined how financial fraud prevention is communicated to the public. Blending emotional storytelling with measurable impact across digital platforms, outdoor media, social experiments, and community activations, the campaign reached millions and encouraged proactive reporting, prevention, and informed decision-making. More than a communication effort, it became a shared national initiative that strengthened public trust and promoted secure financial behavior across society.