Entel 360 Experience, Connecting the Sky and the City

Entel 360 Experience is a landmark digital intervention that redefines the relationship between architecture, technology, and urban storytelling. Located in the heart of Santiago, Torre Entel has stood for more than five decades as one of Chile’s most iconic urban landmarks. Trison Necsum set out to digitally transform this national symbol, reimagining its presence in the city skyline through a powerful fusion of art, innovation, and audiovisual storytelling.
At the core of the project is a groundbreaking technical achievement: the installation of the world’s tallest vertical LED screen, capable of broadcasting content at an unprecedented 60 frames per second. This innovation delivers exceptional visual fluidity and clarity, turning the tower into a monumental platform for dynamic, large-scale content visible across the city. Through synchronized animations, adaptive lighting, and bold graphic design, the structure was transformed into a fully immersive 360° visual experience.
The content was designed to create an emotional connection with the public and reinforce the tower’s cultural significance. A majestic digital condor spreads its wings across Santiago’s skyline, symbolizing freedom, strength, and Chilean identity. This central visual is enhanced by motion effects and lighting that wrap the tower in a striking spectacle visible from all directions. Additional storytelling elements include the animated eyes of Entelín, which interact playfully with the urban environment, and digital fiber-optic threads surrounding the Entel logo, representing the invisible networks that connect people across the country.
In collaboration with Disney+, Trison Necsum expanded the creative potential of the tower with a high-impact 3D visual experience developed for the launch of the new Stitch movie on Disney+. The campaign transformed Torre Entel into a digital canvas that fused creativity, technology, and immersive storytelling, creating a memorable emotional connection between a global entertainment brand and the urban landscape.
This project marks the first time Torre Entel has been used as a digital storytelling platform of this scale, setting a new benchmark for how iconic architecture can communicate, inspire, and connect with people through technology.