Transforming Risk Advisory for the Digital Era with Altudo

Kroll, a global leader in financial and risk advisory services with over 6,500 professionals worldwide, undertook a strategic website redesign to transform its digital presence into a high-performing growth engine. The objective was clear: modernize a complex global web ecosystem, improve discoverability across services and regions, and empower marketing teams to move faster in a highly competitive advisory market.
Kroll’s legacy website, built on a monolithic Sitecore XP architecture, had become a significant bottleneck. Fragmented content models, inconsistent regional experiences, and developer-dependent publishing workflows slowed time-to-market and limited campaign scalability. From a user perspective, complex navigation and weak search capabilities reduced engagement and made it difficult for prospects to quickly identify relevant expertise—directly impacting lead generation.
Altudo partnered with Kroll to deliver a future-ready, SaaS-first digital platform by migrating to Sitecore XM Cloud and implementing a composable, headless architecture powered by Next.js and deployed on Vercel. This shift resulted in faster page loads, improved scalability, and lower operational complexity—creating a stable foundation for continuous innovation.
A modular component library built using Sitecore Headless SXA fundamentally changed how marketing teams operate. Marketers can now independently create, personalize, and optimize pages without developer dependency, reducing publishing cycles by an estimated 30–40%. A redesigned, intent-driven information architecture streamlined navigation across services, industries, and geographies, while Sitecore Search integration significantly improved content discoverability by aligning results with user intent.
The redesign also unified Kroll’s global and regional digital experiences under a consistent brand framework, strengthening governance while allowing local flexibility. Early indicators and projections show a 15–25% increase in qualified leads, over 20% improvement in session duration, and a measurable reduction in bounce rates—demonstrating clear business impact.
This website redesign showcases how composable architecture, performance optimization, and marketing empowerment can drive measurable outcomes, positioning Kroll for sustained digital growth and leadership in the advisory space.