DAESANG E.T.F.F (Eat & Travel Film Festival)

DAESANG is a Korea's leading food brand. They have been growing into a global leading K-food company by establishing a food and materials business network across Asia (Vietnam, Japan, China, Philippines, Thailand, Myanmar), United States, Europe, and Australia.
Comma ran the DAESANG E.T.F.F. (Eat & Travel Film Festival), a global college student smartphone film festival held in Bali, Indonesia in 2025. This event is a global cultural exchange activity in which university students of different nationalities and cultural backgrounds travel together and cooperate to produce short films under the theme of "food" based on the core value of DAESANG, "respect."
Comma provided a more evolved experience of mixing culture and food by planning global tourists visiting Bali to enjoy the preview while tasting the popular K-food of the target, such as tteokbokki, chicken, gimbap, and dumplings.
Forty-eight college students selected through auditions from 17 countries including Korea, Indonesia, Vietnam, Iran, Cambodia, India, United States, and Russia, formed eight teams. They performed all the processes including scenario planning, filming, editing, and promotion for two weeks.
Comma operated "DAESANG K-FOOD WEEK" a week before the awards ceremony in particular. It collaborated with eight popular local restaurants in Bali to provide visitors with K-FOOD platters and preview invitations. Comma also executed various OOH advertisements in areas with a large floating population to actively promote the event and raise expectations.
On the day of the preview, global tourists filled the scene and watched the movie while enjoying the K-FOOD brand of the DAESANG.
While running the event, Comma was evaluated as "They made a global festival in which consumers of various nationalities enjoy food and culture together by taking it a step further from the global cultural exchange program of college students."