2026
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About The Entry
Changhua is one of Taiwan’s most historically significant cities, and Lukang stands as its most representative cultural hub. Rich in temple heritage, home to the iconic Great Buddha of Taiwan, and filled with traditional Asian delicacies, this town embodies the essence of Taiwan’s living culture.
To celebrate this unique spirit, we launched the Lukang Music Festival
— the first music festival dedicated to this cultural town. Spanning two weekends, the festival took place both beside Lukang Old Street and beneath the Changhua Great Buddha. The main stage was designed in the form of a traditional temple, featuring 40 popular bands performing in rotation.
The event attracted over 170,000 attendees, offering shuttle services, free eco-friendly water refill stations, as well as food and creative markets. Widely praised by the public, the festival successfully brought a new generation of young music lovers into this cultural town. Online, it generated tens of thousands of discussions, establishing itself as one of Taiwan’s most iconic music festivals.
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One Horizon LLC
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Integrated Marketing - Integrated Marketing Campaign
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United States
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Northwell
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Corporate Identity - Brand Identity
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United States
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CGTN Europe
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Branded Content - Sports
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United Kingdom
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Shenzhen Yipin Tianxia Technology Co., Ltd.
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Branded Content - Food & Beverage
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China