MUSE Gold

2026

2025 Lukang Music Festival

Entrant

Sanlih E-Television Inc. & DAFAproductions

Category

Event - Festival / Carnival

Client's Name

Changhua County Government

Country / Region

Taiwan

About The Entry

Changhua is one of Taiwan’s most historically significant cities, and Lukang stands as its most representative cultural hub. Rich in temple heritage, home to the iconic Great Buddha of Taiwan, and filled with traditional Asian delicacies, this town embodies the essence of Taiwan’s living culture.
To celebrate this unique spirit, we launched the Lukang Music Festival
— the first music festival dedicated to this cultural town. Spanning two weekends, the festival took place both beside Lukang Old Street and beneath the Changhua Great Buddha. The main stage was designed in the form of a traditional temple, featuring 40 popular bands performing in rotation.
The event attracted over 170,000 attendees, offering shuttle services, free eco-friendly water refill stations, as well as food and creative markets. Widely praised by the public, the festival successfully brought a new generation of young music lovers into this cultural town. Online, it generated tens of thousands of discussions, establishing itself as one of Taiwan’s most iconic music festivals.

Featured Media

Credits

Assistant Vice President
CHUN-SHUN LEE
Project Manager
YEN-YUN CHANG
Project coordination
TING-CHIH LIU
Project Planner
Nina Wang
Creative Director & Brand Curator
JIMMY
Director & CEO
Allen Yang
Executive & Administrative Coordinator
Queena Chen
Brand Design Lead
D.Ten
Artist Manager
A-Bao
Projedct Manager
Tim Liu
More Gold Winners
Integrated Marketing
2026
2026 MUSE Creative Awards Winner - Holey Cheese - Integrated Marketing

Entrant

One Horizon LLC

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Corporate Identity
2026
2026 MUSE Creative Awards Winner - Northwell Brand

Entrant

Northwell

Category

Corporate Identity - Brand Identity

Country / Region

United States

Branded Content
2026
2026 MUSE Creative Awards Winner - Digital Diplomats
CGTN Europe

Entrant

CGTN Europe

Category

Branded Content - Sports

Country / Region

United Kingdom

Branded Content
2026
2026 MUSE Creative Awards Winner - Sherrywitt Brew Craft Beer • Inter Milan Edition

Entrant

Shenzhen Yipin Tianxia Technology Co., Ltd.

Category

Branded Content - Food & Beverage

Country / Region

China