Saudi National Day 95 – Ministry of Tourism - Our Pride Is G

The campaign portrayed how Saudi Arabia has become a natural part of everyday life around the world — without overt messaging. Through authentic, cinematic moments across cities like Berlin, Madrid, Tokyo, and New York, we see Saudis living simple yet proud moments amid global admiration for the Kingdom’s culture, identity, and achievements.
Telfaz Creative Production led the creative concept, scriptwriting, and film direction, crafting a narrative that blends authenticity with global appeal. Using a Narrative Handover storytelling technique, the film seamlessly transitions between diverse characters and locations, symbolizing Saudi Arabia’s continuous impact and evolving global presence.
The campaign concluded with a powerful line capturing its essence:
“The world turns to Saudi… watching, inspired, and amazed — Our pride is global.”