NEO Bank Launch Campaign

NEO Bank Launch Campaign Titled “If you’re not NEO, be NEO” the campaign introduced NEO Bank as a smart, modern brand tailored for the youth. We activated NEO’s partnership with Team Falcons, featuring them as the main cast in the hero film to create a strong and relatable connection with the target audience. Despite being shot in just one day, the production delivered high-quality visuals and a clear message.
Our scope included creative direction, video production, digital adaptations, out of home placements, and an engaging mechanic that drew attention through an iPhone giveaway every hour. The campaign achieved over 150 million views and 750 K+ interactions across digital platforms.