MUSE Gold

2025

A&M Private Wealth Partners Social Media

Entrant

Pulse Creative

Category

Social Media - Financial Services

Client's Name

Alvarez & Marsal Private Wealth Partners

Country / Region

United States

About The Entry

Alvarez & Marsal Private Wealth Partners (AMPWP) is a registered investment advisor and independent affiliate of global professional services firm Alvarez & Marsal. Established in 2024, AMPWP specializes in providing comprehensive family office services to ultra-high-net-worth individuals, multi-generational families, and financial sponsors. Drawing on A&M's legacy of value preservation and creation for complex businesses, AMPWP offers bespoke wealth management solutions, including investment advice, wealth planning, and tax advisory services, all tailored to the unique needs of each client. As a new firm, AMPWP challenged Pulse Creative to help fast-track brand presence in a sea of wealth management competitors. This would involve integrating a social media strategy leveraging both their corporate channel as well as one of their professional leadership's channels (co-founder, Michael Calkin). Pulse Creative kicked off AMPWP's LinkedIn channels in Q4 2024, leading to a very busy first year for the firm.

Credits

Lead Social Media Strategist / Pulse Creative
Avery Beaty
Social Media Manager / Pulse Creative
Baylee Solorzano
Art Director / Pulse Creative
David Alvarez
Creative Director / Pulse Creative
Jason Tsai
Managing Director / Pulse Creative
Monica Alvarez-Mitchell
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