2025
Performance
Entrant Company
Mnemonic Agency - Houston, Tx
Category
Video - Automotive
Client's Name
Mercedes-Benz of Sugar Land
Country / Region
United States
Performance meets emotion in this dynamic spot, where striking visuals and refined language evoke luxury, excitement, and a deep connection to the Mercedes-Benz of Sugar Land brand. Drawing inspiration from the brand’s close ties to Formula One, we infused the energy of motorsport to elevate the dealership beyond its local identity—positioning it as a gateway to a first-class lifestyle. Racing symbolizes more than speed; it reflects passion, precision, and community—values that Mercedes-Benz of Sugar Land proudly embodies. This spot captures the thrill that has long defined its story.
Credits
Entrant Company
Paper Crane
Category
Corporate Identity - Brand Identity
Country / Region
Canada
Entrant Company
Bansen Labs
Category
Experiential & Immersive - Diversity & Inclusion
Country / Region
United States
Entrant Company
AARP
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Event - Public
Country / Region
Hong Kong SAR