Building Persistent's Global AI Thought Leadership

The global PR campaign for Persistent aimed to position the Company as a leading voice in AI-led Digital Engineering and Enterprise Modernization. In a highly competitive and fast-evolving AI landscape, Persistent and Gutenberg collaborated to develop a strategic PR program that seamlessly integrated media outreach with the Company’s business focus areas. Through carefully crafted industry-specific narratives, the campaign highlighted Persistent’s AI innovation, ethical AI practices, and platform-driven solutions that address real-world challenges across industries.
Each story was shaped with data-driven insights to reflect industry-specific needs, such as AI-native banking in BFSI or AI-enhanced patient care in Healthcare & Life Sciences. This ensured the messaging showcased actionable outcomes and demonstrated the practical value of AI in solving business challenges.
Over the course of the campaign, we secured 80+ pieces of organic media coverage in leading business, tech, and industry-specific outlets, with over 90% of the stories focused on AI-driven transformation. Beyond traditional media, Persistent’s leadership voice was amplified through digital platforms and podcasts, enabling them to engage with key audiences directly on topics such as AI governance, platform-driven innovation, and industry-specific applications.
The impact was clear and measurable: the campaign secured consistent global visibility for Persistent ‘s leadership, elevated its reputation as a trusted partner in AI adoption and digital transformation, and firmly established Persistent as a global leader in AI, driving measurable impact across industries.