Colorectal Cancer Alliance: “Preventable!”

Matching tracksuits… Preventable!
Golfing tee-off trick shots gone wrong… Preventable!
Getting eaten by a bear while taking a selfie… Preventable!
Colorectal cancer…yeah, that’s also… Preventable!
Preventable! And honest and relatable truth.
When you think about it, lots of life’s mishaps are preventable. And when it comes to your health, prevention isn’t just smart—it’s critical. Especially with something as serious as colorectal cancer.
Colon cancer isn’t really a topic people want to talk about. That’s exactly why we needed to be heard.
To break through the clutter of public health messaging and truly connect, we made a bold creative choice: infuse comedy into a conversation most people avoid. By using humor to disarm, engage, and educate, we sparked curiosity, inspired second glances, and most importantly—drove people to take action.