2025
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Client's Name
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This event redefines the library as a third space for learning, experience, and emotional connection.
Centered on "immersive learning," the event combines a multisensory reading experience, musical storytelling, and a "Little Librarian Mission." We invited local reading promotion brand "Weiche Corner" to partner, with their participating stores using musical picture books to embark on a fantastic journey of "listening, seeing, reading, and feeling." This transforms text into an artistic feast of sound and visuals, showcasing a new model for cross-disciplinary reading and art promotion.
The "Little Librarian Mission" allows children to personally experience shelving books, going on a collection treasure hunt, and using the self-checkout machine. This helps them understand library operations and earn a special picture book, deepening their self-directed learning. County Magistrate Chang Li-shan even joined in, becoming a "storytelling sister" to demonstrate the local government's strong support for cultural education.
The overnight stay allowed families to share quality time surrounded by books and children's songs. The next morning concluded with a morning stretch, creating a complete cycle of "knowledge, emotion, and life." Limited to just two sessions and 12 participating families, the spots were filled instantly. Qualitative feedback showed that the interactive and overnight experiences were the most beloved, demonstrating the high quality and profound impact of the event.
"Weiche, Sleepless Night" successfully expanded the format of reading promotion by integrating local artistic energy, cross-sector collaboration, and educational design. It created a cultural experience that is artistic, interactive, and educational, showcasing the library's boundless potential as a creative hub for the community.
Entrant Company
Hot Frog Print & Media
Category
Website - E-Commerce
Country / Region
United States
Entrant Company
Trevelino/Keller
Category
Strategic Program - PR Campaign
Country / Region
United States
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Twelve Legs Marketing
Category
Outstanding Agency Awards - New Category
Country / Region
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Entrant Company
1SEO Digital Agency
Category
Video - Professional Services
Country / Region
United States