MUSE Platinum

2025

Seafood Shanty

Entrant

The LOOMIS Agency

Category

Video - TV Ad

Client's Name

Golden Chick

Country / Region

United States

About The Entry

People flock to Golden Chick during the Lent season, averaging two times the number of visits over any other promo period. Clearly, they’re finding Golden Chick’s seafood options like hand-breaded catfish and crispy Butterfly shrimp just as delicious and crave-able as their famous chicken. The client challenged us to find a way to get these seafood lovers to come back one more time during the season, knowing that one extra visit could make a huge difference. We needed to do something that would grab attention and quickly communicate that the best seafood around could be found at your favorite chicken place.

Featured Media

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director/The LOOMIS Agency
Kim Smith
Assoc. Creative Director/The LOOMIS Agency
Eric Brule
Sr Art Director/The LOOMIS Agency
Carolyn Crane
Group Acct Director/The LOOMIS Agency
Stephanie Miller
Account Executive/The LOOMIS Agency
Christiana Savo
CMO/Golden Chick
Howard Terry
Director of Marketing/Golden Chick
Sharon Pewitt
Creative Director/Golden Chick
Andrew Ross
Digital Marketing Director/Golden Chick
Shelby Shipley
Production Company
Tempt Films
Director/Tempt Films
Brian Bain
Director of Photography/Post Producer/Tempt Films
Jake Springfield
Executive Producer
Cindy Fertitta
Editor/Tempt Films
Andy Green
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