2025
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Client's Name
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Lillian Le Pham’s brand identity captures her rare duality: a gentle, playful spirit elevated with refined, editorial sophistication. Known for transforming life’s fleeting moments into effortless, jaw-dropping imagery, the brand positions her not just as a photographer, but as the choice for luxury weddings, high-profile events, and modern editorials.
At its core, imagery drives the brand. Bold, emotive photographs take center stage, framed by clean layouts and subtle layering that allow her work to breathe and connect. A showstopping brand icon anchors the system, offering instant recognition and a signature mark of artistry. Creative layering adds dimension and emotion, reinforcing the timeless yet spirited quality of her work: powerful, beautiful, and with just the right hint of playful charm. Typography further amplifies the system, merging the world of high-fashion editorial with warmth and individuality to create a versatile, endlessly creative toolkit.
The result is a brand that feels like a breath of fresh air—approachable yet aspirational, playful yet elevated, timeless yet contemporary—perfectly capturing the artistry, personality, and enduring appeal of Lillian Le Pham.
Credits
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HDI Fibaemeklilik
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Mobile App - Finance
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Turkey
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University of the Arts London,Loughborough University, Shanghai Institute of Visual Arts
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Student Submission - Student Product Design
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United Kingdom
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Wang Tianyue, CYNTHIA HANYU CHENG, Yang Huize
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Student Submission - Student Games
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China
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Shining Land /Liu Jinghua
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Corporate Identity - Logos
Country / Region
China