2025
The Lonely Recliner
Entrant Company
AbelsonTaylor
Category
Video - Medical
Client's Name
Radius
Country / Region
United States
A symbol of fragility...
Everyone fears that ultimate visual of old age and infirmity: seeing yourself, planted in a recliner, watching the world move on around you.
For osteoporosis patients, this isn't a far-off hypothetical.
Fractures, or fear of fractures, could leave them chair-bound.
Unless they do something to change the game.
....ABANDONED
Enter TYMLOS. By rebuilding bone with TYMLOS, osteoporosis patients will be back to their active lifestyles.
But what happens to the poor recliner?
Entrant Company
DAIKIDO IDEA COLLECTIVE
Category
Branded Content - Cultural Institution (NEW)
Country / Region
Taiwan
Entrant Company
Audacity Health
Category
Branded Content - Healthcare & Pharma
Country / Region
United States
Entrant Company
AARP Brand Creative Services
Category
Website - Microsite
Country / Region
United States
Entrant Company
Avalaunch Media
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States