MUSE Gold

2025

Garnier Creator House Costa Rica

Entrant Company

Pure Perfection GmbH

Category

Experiential & Immersive - Live Experiences

Client's Name

L’Oréal Deutschland GmbH

Country / Region

Germany

Garnier Creator House 3.0 – Costa Rica Edition set a new benchmark for non-paid creator events, taking 27 top influencers to one of the most breathtaking locations on earth: the Makanda Hotel in Quepos, framed by Costa Rica’s wild, untamed nature – a first-ever destination for Garnier. Under the powerful theme Colors of Green, we merged every facet of the product worlds into one fully immersive brand universe. Combining Garnier’s commitment to Green Beauty with the colorful variety of its product ranges.
Our mission: to transform product exploration into an unforgettable creative adventure. Over four days, each dedicated to a different Garnier product focus, creators experienced a rich blend of hands-on workshops, thrilling outdoor activities, and exclusive photo opportunities – from boat shoots on the Pacific to curated product scenes deep in the jungle. Every moment was designed to spark authentic storytelling and ignite social media buzz with natural product placement.
The Garnier Kiosk served as a daily-changing content hub, offering themed accessories, fresh product highlights, and new inspiration each morning. Immersive branding extended to every detail – from hotel rooms to personalized gear – ensuring the brand was ever-present and endlessly shareable.
Costa Rica’s natural beauty became the ultimate canvas for creativity, allowing each creator to connect with Garnier’s core values: Commitment to Beauty. Commitment to Nature. By blending emotional experiences with striking visual storytelling, we created not just content opportunities, but a deep sense of belonging to the Garnier family.
The outcome: four days of boundless creativity, high-value content, and a wave of social media reach – turning Colors of Green into a living, breathing movement. For the Garnier Creator House 3.0 we created the ideal place to naturally combine beauty, creators and the brand.

Credits

Pure Perfection GmbH
Nils Bilse
Pure Perfection GmbH
Diana D'Alvano
Pure Perfection GmbH
Alina Mehmedovic
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