MUSE Platinum

2025

Allstate Protection Plans | Galaxy S25 Ultra Breakability

Entrant Company

Allstate Protection Plans

Category

Video - Public Relations

Client's Name

Allstate Protection Plans

Country / Region

United States

This year, Allstate Protection Plans’ award-winning Breakability campaign turns 15. In the latest Breakability video, the company tests the durability of the new Samsung Galaxy S25 Ultra with it’s longest-running test: the sidewalk drop. The video features footage of the phone and its new AI features, the sidewalk drop test, and how the phone functioned after the drop. Allstate Protection Plans tells the story of the S25’s durability testing using close-up footage, drone shots, and animated illustrations. This engaging footage shows the information and test results in an interesting way so viewers can see how this new phone handles life’s accidents like drops.

Credits

VP Marketing/Creative Director / Allstate Protection Plans
Jason Siciliano
Associate Creative Director/Design / Allstate Protection Plans
Sarah Minnerly
Director of Content & Communications / Allstate Protection Plans
Kelsey Boyanzhu
Lead Copywriter / Allstate Protection Plans
Gabriella Buonassisi
Illustrator
Leandro Chaman
Levitate Media
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