2025
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To celebrate Maccura’s 30th anniversary, M/magazine underwent a complete visual transformation, redefining what a corporate publication can be in the digital era.
Across four themed issues — Innovation, Leadership, Communication, and Responsibility — the redesign celebrates Maccura’s journey while inspiring readers to explore its culture and vision. Each cover transforms complex brand values into striking visual metaphors: a kaleidoscopic burst of innovation, upward geometric forms of leadership, soundwave-inspired communication, and infinite Möbius loops of responsibility.
Adding a sense of playfulness, we introduced an interactive lenticular-inspired animation on the covers: when readers slide the transparent PVC overlay, the underlying artwork “comes alive.” Inside, unconventional layouts further elevate engagement, such as cross-page illustrations that “move” as the pages turn, transforming static reading into an immersive experience.
The redesigned M/magazine is more than a publication — it’s an interactive platform where storytelling, design, and brand culture converge, reigniting the joy of print in a digital-first world.
Credits
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Yuan Qu & Wanqing Hu
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Experiential & Immersive - Games (NEW)
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United States
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Carla Pan Design Studio
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Mobile App - Health & Wellness
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United States
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Freelance
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Marketing & Promotional - Icon
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United States
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Taillight
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Integrated Marketing - Company Branding
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United States