2025
Entrant Company
Category
Client's Name
Country / Region
The visual for Summer Movie Nights uses typography to carry the energy and atmosphere of the event. The title “SUMMER” is set in a bold, upright sans serif that anchors the composition and creates a strong visual foundation, while “MOVIE NIGHTS” is treated with flowing, light infused letterforms in blue and purple gradients and dynamic blurring, evoking the glow of film projectors and the shimmer of city neon at night. This contrast is not only about weight and form but also about the rhythm between the anticipation before the screening and the radiance when the film begins.
Typography is not just a vessel for information but the main character of the visual. The bright yet night inspired background pushes the letters toward the viewer, making them the first thing to catch the eye and instantly conveying the liveliness and joy of the event. The layout intentionally shifts and radiates certain letters to create a sense of sound and light in motion, like the feeling of sitting on the lawn, waiting for the screen to light up.
Credits
Entrant Company
SHENZHEN CSC Co.,Ltd.
Category
Branded Content - Entertainment
Country / Region
China
Entrant Company
McKinsey and Company
Category
Video - Business to Business
Country / Region
United States
Entrant Company
Lihui Shan/Bling Shan
Category
Branded Content - Lifestyle
Country / Region
China
Entrant Company
McKinsey and Company
Category
Video - Business to Business
Country / Region
United States