MUSE Platinum

2025

Maaden National Day Film

Entrant Company

Purple Brain

Category

Video - Cultural

Client's Name

Maaden

Country / Region

Saudi Arabia

This National Day film is a cinematic exploration of the profound connection between "Maaden", the mineral, and "Maaden", the essence of Saudi Arabia.
This film explores the double meaning of the tagline “المعدن السعودي“ (Which translates to the "Saudi mettle") in a narrative following various characters that represent the unparalleled mettle of Saudi citizens.
Their commemorative Saudi National Day film was crafted to honor the kingdom by drawing a powerful parallel between the richness of Saudi Arabia’s mineral resources and the enduring spirit of its people. Both a literal and metaphorical journey, the narrative is elevated by words based on the wordplay throughout. At its core, the film aims to celebrate Saudi heritage, inspire the next generation, and reflect the company’s values of care, integrity, and teamwork.

Credits

Director
Younes Medhat
Director Producer
Nada Masouf
Executive Producer
Otbah Rayess
Producer
Rawaa Fouladkar
Assistant Producer/Creative
Seham Hakami
Production Manager
Mohammed Kusaibati
Director Of Photography
Adam Barnet
1st Assistant Director
Tarek Bou Chebl
Production Designers
Wael & Rabih - Sunny On Set
Costume Designer
Bashar Assaf
Equipment Rental House
Final Cut Equipped
Post Producer
Kienan Mamoun
Color Grading
X-LDN
VFX
Geek Peek
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