Stop to change what is already beautiful!

This public service poster, featuring a "STOP" sign meticulously composed of fruits and vegetables, employs a powerful visual language to expose the underlying risks of the "appearance-first" mindset in modern food consumption. It aims to spark public concern and critical reflection on the issue of food safety.
In contemporary consumer culture, the mentality that "appearance is everything" has permeated various fields, and the food industry is no exception. Many consumers equate the vibrant, flawless look of produce with high quality and health, overlooking the fact that this "artificial beauty" is often engineered through preservatives, coloring agents, and other artificial means. This dangerous misconception not only misleads consumer judgment but also masks potential food safety hazards.
To counter this, the design leverages the world's most universally recognized visual command: the "STOP" sign. It delivers a stark warning by constructing this symbol from richly-colored, alluring produce, creating a powerful contrast between "beauty" and "danger." This seemingly attractive yet inherently risky visual paradox immediately provokes the viewer's curiosity and vigilance, compelling them to re-examine their own consumption habits.
For its profound social insight and outstanding design execution, the work earned high recognition from Shanghai Design Week and was selected for its official program. Subsequently, it was displayed to millions of citizens through the Shanghai Metro's advertising network, successfully transforming a design project into a large-scale public discourse and promoting a deeper societal re-evaluation of food safety and consumer values.