2025

Lone River Ranch Water

Entrant Company

Audacy

Category

Audio - Radio Ad

Client's Name

Country / Region

United States

This commercial was crafted to introduce Lone River Ranch Water to a wider audience through a bold, confident voice and sound. With roots in West Texas and founded by Katie Brown in Houston, Lone River reimagines the classic Ranch Water cocktail — tequila, lime, and mineral water — in a crisp, ready-to-drink canned form.
Blending modern grit with Western charm, the spot captures the free-spirited essence of Lone River. It speaks to those who know who they are — with a wink, a little dust on their boots, and a cold can in hand.

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