Vichy House of Collagen

As one of the largest skincare brands in the world, Vichy provides innovative product solutions for skin health to millions every day. This spirit of innovation came to life in a unique event format designed to explore the meaning of collagen.
To launch the new Vichy LIFTACTIV Collagen Specialist 16 Bonding Serum, the brand transformed the iconic Kunsthalle K21 in Düsseldorf into a radiant, immersive HOUSE OF COLLAGEN. The exclusive evening welcomed 100 guests—including influencers, journalists, community members, and pharmaceutical professionals—primarily women aged 25 to 45. The choice of location was no coincidence: the venue’s roof structure reflects the collagen network of the skin—perfect for the collagen-themed celebration.
Set within a striking modern art space, the event featured a bold red aesthetic and heroic lighting. The visual concept aimed to raise awareness for the new serum, generate high-impact social content, and created an emotional connection with the brand.
Following the “Apero Rouge” welcome, guests attended a panel talk featuring Palina Rojinski and scientific experts, exploring the theme: “Because health is also a matter of skin: radiant inside & out.”
Interactive installations such as “Make Your Skin Visible,” which playfully explored skin tones and reflections, and “The Flying V,” a glowing photo spot celebrating inner radiance, encouraged guests to engage and capture content.
The evening culminated in a beautiful gala dinner and lively afterparty with DJ and open bar—seamlessly transitioning from education to celebration. From the menu and drinks to the visual staging, every detail was collagen inspired and activated the serum’s innovation in a multi-sensory setting.
This launch was about more than a new product. Vichy’s mission to support skin health at every life stage came alive—through storytelling, science, and style.
The Vichy C16 Gala was a bold brand moment—turning dermatological innovation into inspiration and community connection. A memorable launch that lives on far beyond the event itself.