2025
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Client's Name
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About The Entry
Chicas Divertidas x DreamCon 2025: Chicas Hottie World Activation
At the intersection of tequila, fandom, and femme-forward fantasy, Chicas Hottie World came to life as an immersive, anime-inspired world of bold branding and curated chaos. Set inside DreamCon 2025, the activation transformed Chicas Divertidas—Megan Thee Stallion’s unapologetic tequila brand—into a full-blown cultural moment. Guests stepped into a pastel dreamscape with interactive elements like a DJ-curated soundtrack, digital trading cards, cheeky cocktails, and the viral Plushie Photo Booth. Designed to spark organic content and own the convention’s most photogenic space, the activation drew thousands, serving over 2,400 cocktails and generating real-time social buzz. More than a booth—it was a vibe that honored femme fandom with flavor and flair.
Entrant
Imajen Sdn Bhd
Category
Video - Real Estate
Country / Region
Malaysia
Entrant
Gravity Global
Category
Social Media - Ad Campaign
Country / Region
United Kingdom
Entrant
A4DH Branding Services
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United Arab Emirates
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Eric Tom & Bruce
Category
Video - Fund Raiser
Country / Region
Australia