2025
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In a world where home appliance brands race to promote cutting-edge features and technology, we chose a different path — a human-centered story that asks: What if comfort disappeared? What would the void look like?
This film explores the idea that emotional voids aren’t always caused by the absence of people. Sometimes, it’s the quiet disappearance of comfort — the everyday objects we rely on — that leaves the deepest mark. These are the things we see, touch, and depend on, often without realizing how much they mean until they’re gone.
In the story, a woman decides to leave her home. But she doesn’t leave alone — she takes every source of comfort with her. When her partner returns, he finds not just an empty house, but a life stripped of Crafft. The silence and space speak for themselves.
Maybe the void will be filled if she returns… or maybe it won’t.
But one thing is clear — when Crafft is gone, its absence is felt.
Credits
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - Corporate
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Germany
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Refik Anadol Studio
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Experiential & Immersive - Immersive Brand Experience (NEW)
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United States
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NBCUniversal
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Branded Content - Entertainment
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United States
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - New Category
Country / Region
Germany