Evolution-Digital Art

"Evolution" is an immersive media animation created for MGM Cotai’s iconic venue—The Spectacle, which holds the GUINNESS WORLD RECORDS™ title for the largest free-span gridshell glazed roof. This futuristic space features one of China’s most impressive multi-screen installations, boasting over 130 speakers and more than 700 LED lights. "Evolution" reimagines the immersive art experience through a seamless fusion of animation, design, and storytelling. Displayed across 25 synchronized LED screens encircling the venue, this project invites audiences on a transformative journey that bridges cosmic beginnings with the beauty of nature.
The narrative of "Evolution" unfolds across five distinct modules: Space, Landscape, Ocean, Bird, and Animal. Each module is defined by a unique aesthetic palette and meticulously crafted visual language. The interplay of vibrant colors, fluid transitions, and ambient soundscapes creates a multisensory narrative that invites the audience not just to observe, but to feel the evolution of our universe. The design intentionally blurs the line between observer and observed, immersing visitors in the animal world and making them part of a spectacular 360° panorama.
The Radugadesign team created CG videos featuring vibrant animals and underwater creatures for the 25 screens in the lobby of MGM Cotai in Macau. The animation employs the style of animated bas-reliefs, adapted to the format of the screens to create the illusion of a three-dimensional picture that is equally well perceived from different viewing angles. Each scene is a separate independent composition of 120 seconds duration, within which the world appears and lives in the form of light animation. Between the scenes, there is a transition that affects all the screens of the space, uniting everything with a dynamic visual effect.
Beyond its visual brilliance, "Evolution" brings together technology and artistic craft to deliver a compelling digital experience for the brand. By seamlessly integrating state-of-the-art LED screens with synchronized audio design, every element works in harmony to create a living, breathing canvas—serving as a bold reminder that even in a digital age, art can reconnect us with the natural world and the wonder that first inspired us to create.