2025
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Mayo Clinic is a world-renowned non-profit academic medical center dedicated to integrated patient care, research, and education. The institution produces a quarterly publication that celebrates the profound impact and enduring legacy of Mayo Clinic graduates, reaching over 36,000 physicians and scientists across 83 countries and all 50 U.S. states.
This issue, crafted in collaboration with McGuffin Creative Group, is a powerful tribute to the exceptional blend of expertise, innovation, and humility that defines Mayo Clinic alumni. Our core aim was to inspire and strengthen connections within our global community, while highlighting the qualities that forge exemplary healthcare leaders and mentors.
The custom-printed mirrored cover invites readers to see themselves within the magazine, symbolizing the theme of reflection and personal connection to the Mayo Clinic journey. Inside, custom photography captures the introspective nature of alumni stories, showcasing how their Mayo education has shaped their distinct professional paths. Further features explore the critical role of mentorship, fostering the collaborative growth central to Mayo’s values, with accompanying photography visually representing "pearls of wisdom" passed between mentors and mentees.
Printed with vibrant UV inks on uncoated Accent® Opaque stock and perfectly bound, the oversized 12.5"x9" format delivers a sophisticated look and feel that perfectly complements the Mayo Clinic brand. Upon publication, this issue garnered significant praise from alumni and internal stakeholders alike, lauded as a beautiful and impactful edition that effectively conveys Mayo Clinic’s unwavering commitment to public service.
Credits
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SFC Group
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Integrated Marketing - Integrated Marketing Campaign
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United States
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Recruit Rooster
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Video - Business to Business
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United States
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Georgia Institute of Technology (United States)
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Experiential & Immersive - Environmental & Sustainability (NEW)
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Japan
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Holden Ellis
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Outstanding Agency Awards - Outstanding Independent Agency
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United States