MUSE Gold

2025

CRCC Architectural Research Base Sign System Design

Entrant Company

Beijing SHIYU Four-Dimension Wayfinding System Planing & Designing Co.,Ltd.

Category

Outdoor Advertising - Signage

Client's Name

China Railway Construction Real Estate Group Design and Consulting Co., Ltd.

Country / Region

China

Architectural Research Base of China Railway Construction Real Estate Group Co., Ltd. is part of China Railway Construction Real Estate. It highlights achievements in architectural finishing materials, product innovation, and cutting-edge construction techniques.
The design draws inspiration from the column grid paper, a classic element in architectural drafting. Modular forms are created through the repeated combination of independent units. The identity uses Slender Gold(Ancient Chinese Emperors Created Fonts) as the typeface, whose fluid elegance harmonizes with the rational structure of the grid. Such a fusion of Eastern cultural aesthetics with modern industrial style creates a striking contrast.

Credits

Creative Director
Gong Fengqi
Chen Mingzhu
Cui Xiaomei
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