2025
JBL Sound Bodega
Entrant Company
Huemen Design
Category
Event - Pop-Up
Client's Name
JBL
Country / Region
United States
JBL hosted a pop-up event as part of SXSW. The JBL Sound Bodega was an immersive, Austin-inspired corner store experience featuring live music, artist interviews, giveaways, and unique activations. Guests played games to win products, grabbed custom festival essentials, and enjoyed daily performances. These are some of the poster signage used at the event, along with magazine covers used to pass out a small magazine for attendees, focusing on the launch of our latest speakers, the Charge 6 and Flip 7.
Credits
Entrant Company
Bold Creatives
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
Saudi Arabia
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - Corporate
Country / Region
Germany
Entrant Company
Haosong Xu
Category
Video - New Category
Country / Region
China
Entrant Company
15|40 Productions
Category
Experiential & Immersive - Pop-Up Experience (NEW)
Country / Region
United States