2025
Entrant Company
Category
Client's Name
Country / Region
The vivo S20 series “Phoenix Feather Gold” draws inspiration from the rebirth of the phoenix. Through the use of imaginative magnification techniques and CGI animation, it deeply integrates Eastern aesthetics with modern technology to create a visual feast. Centered around the “Phoenix Feather Gold” color of the vivo S20 series, the video opens with a phoenix breaking through the night sky, complementing the lights of the Bund. In the scene depicting the phoenix’s rebirth, its golden feathers echo the golden silk textures of the phone. The film concludes with the wings transforming into fireworks that scatter across the sky, creating a stunning visual effect. The short film cleverly merges Chinese aesthetics with modern technology, conveying a spirit of rebirth and breakthrough through the magnificent imagery of the phoenix’s rebirth and the refined craftsmanship of the S20. It highlights the dual symbolism of brand strength and beauty, endowing the product with profound cultural significance and emotional value.
Credits
Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Kingdom
Entrant Company
OS Studios
Category
Video - Event
Country / Region
United States
Entrant Company
西安巴度甲建筑工程设计有限责任公司
Category
Experiential & Immersive - In-Store Experiences
Country / Region
China
Entrant Company
OS Studios
Category
Experiential & Immersive - Games (NEW)
Country / Region
United States