MUSE Platinum

2025

Beyond the Road

Entrant

Miami Ad School

Category

Advertising - Print Advertising (Single)

Client's Name

Goodyear tires

Country / Region

United States

Beyond the Road reimagines the lifespan of a Goodyear tire, proving that its journey doesn’t end when it leaves the road. Whether it’s bringing joy as a tire swing, protecting communities as a flood barrier, or finding new purpose in unexpected ways, Goodyear tires go further—long after the last mile.

Credits

Copywriter
Ali Manning
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