2025
Entrant Company
Category
Client's Name
Country / Region
Timeless Grove is an integrated, immersive experience system that combines digital interaction with urban space revitalization. By redefining scenes and services, it transforms the historic Nanjing Watch Factory site into a smart park experience that blends historical memory, green behavior incentives, and community interaction. Through a dedicated mobile app, Timeless Grove integrates site renewal with a digital navigation system, creating a new interactive relationship between people and space.
Users access the system by scanning QR codes at the entrance, unlocking interactive missions and recommended routes tailored to real-time conditions and personal preferences. The app encourages environmentally conscious behaviors through gamified challenges such as walking, sorting waste, and participating in community tasks, rewarding users with redeemable carbon points for discounts at vendors or contributions to park development. This incentive-driven model fosters sustained participation in sustainability.
Cultural storytelling comes alive through augmented reality. By scanning QR codes throughout the park, visitors can use AR technology to compare the past and present of historical landmarks. This feature provides AR reconstructions and historical images, overlaying virtual and physical landscapes so users can experience the site’s temporal evolution firsthand. This heritage exploration spans the entire visit, transforming industrial heritage into an interactive and immersive narrative experience.
The app features a modular, card-based interface with voice guidance to ensure accessibility for users of all ages and technical backgrounds. Timeless Grove seamlessly embeds digital interaction into space layouts and user behaviors, offering an innovative approach to industrial heritage preservation and revitalization. Through the fusion of people, place, and technology, it reshapes the interactive relationship between individuals, nature, and shared public spaces.
Credits
Entrant Company
Diriyah Company
Category
Social Media - Travel & Tourism
Country / Region
Saudi Arabia
Entrant Company
Holden Ellis
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States
Entrant Company
Harajuku DESIGN Inc.
Category
Corporate Identity - Brand Identity
Country / Region
Japan
Entrant Company
Mad Dog Graphx
Category
Corporate Identity - Logos
Country / Region
United States