DOMAX

For DOMAX, an emerging intimate products brand dedicated to fulfilling women’s intrinsic needs, this project delivers comprehensive visual planning and design, covering diverse content such as the brand logo, packaging, and posters. The design team crafted a groundbreaking brand concept: Date Oasis, Me And X—derived from each letter of DOMAX. In Chinese, it signifies "pleasurable encounters between me and sexuality," reflecting both the brand’s evolving target demographic and its mission to help users experience joyous intimacy through visually compelling designs.
DOMAX’s signature pink-and-blue blended palette creates visual harmony through soft gradients and layered depth, evoking an immediate sense of warmth and comfort. This carefully crafted color language extends beyond aesthetics to deliver a holistic pleasure experience for users, spanning from visual appeal to physical and mental wellness. By adopting this desexualized design philosophy, the brand shifts focus toward self-celebration and personal empowerment, redefining intimate wellness through an uplifting, stereotype-defying visual identity. This distinctive color system extends cohesively across all brand touchpoints—including backgrounds, packaging, greeting cards, and e-shops—creating a unified visual language. Strategically scaled-up slogans enhance emotional connection while reinforcing memorability. Neutral tones lie a soothing foundation, suitable for the logo and typography to achieve an ideal balance between premium appeal and affinity.
Design ingenuity extends to the logo design. Its signature wavy line serves as a powerful dual metaphor—simultaneously representing the brand’s commitment to luxuriously smooth product experiences while evoking feminine grace and fluidity through its graceful contours. These intentionally softened curves create an instantly inviting visual language that resonates deeply with target consumers. The softened aesthetic design creates an overall visual effect that is more gentle and approachable.