Savoring the Difference: Cupcakes' Premium Launch Kit

Affinity Creative Group and PackagingArts teamed up with Cupcake Vineyards to create an extraordinary Launch Kit designed to spotlight the brand’s premium sourcing and showcase the latest updates to its identity and packaging.

Thoughtfully designed by Affinity Creative, the kit delivered a curated collection of materials, including a one-sheet highlighting key brand refreshes—like the updated wordmark, refined filigree and ribbon, reimagined Cupcake icon, elevated closure, and a new front-and-center appellation treatment across the lineup.

To round it out, the kit featured four Z-fold tasting notes that told the story of vineyard sourcing, winemaking, and tasting profiles—all brought to life in a clever, creative layout. Wrapped in a custom folder with premium finishes like clear foil and embossing on heavyweight stock, every detail was considered. We even baked in surprise-and-delight moments, from a circular window framing the new wordmark to a subtly curved interior pocket.

PackagingArts brought the vision to life with flawless execution, ensuring every detail of the kit delivered on the brand's premium experience.

Bold. Playful. Crafted to stand out—just like the brands motto ‘Serious Wine. Unserious Name.’