2025
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Client's Name
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In the heart of California's wine country, Force & Grace emerges as a testament to the harmonious blend of strength and elegance. Founded by Joseph Carr, a vintner with a background in both athleticism and dance, Force & Grace celebrates the artistry of winemaking in a truly unique way.
Tasked with capturing the essence of Force & Grace beyond the digital realm, Affinity Creative Group and PackagingArts aimed to elevate the brand's presence through tangible expressions. Their focus was on crafting merchandise packaging that echoed the same finesse and dynamism found in each bottle of Force & Grace wine.
Introducing the Selling Brand Kit: a sophisticated presentation complete with a luxurious insert for the bottle, a captivating print featuring the essence of Force & Grace, and a personalized touch with the photographer's signature. By intertwining texture, fabric, and movement, we mirrored the beauty of Force & Grace's wine in every aspect of the packaging.
The elegance and strength that define Force & Grace wines now extend seamlessly to their merchandising boxes and packaging. It was a privilege to be entrusted with bringing this vision to life and infusing each element with the brand's essence.
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Qilin Lei-Goldsmiths, University of London
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Student Submission - Student Product Design
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United Kingdom
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AARP Brand Creative Services
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Marketing & Promotional - Poster (Series)
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United States
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PA Consulting
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Publication - Book
Country / Region
United Kingdom
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Dimensional Innovations
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Video - Fund Raiser
Country / Region
United States