MUSE Silver

2025

Fliiks: The Evolution of On-Demand Smartphone Photography

Entrant Company

Fliiks

Category

Integrated Marketing - Company Branding

Client's Name

Country / Region

United States

Tired of selfies? Or handing your phone over to strangers only to get blurry photos in return? We are too—so we built Fliiks.

Fliiks is an app that’s revolutionizing the way people capture memories by offering an affordable, seamless way for everyone to be in the frame, be present, and capture real-life moments as they happen without ever sharing their phone.
How it works: Fliiks connects you with someone nearby who’s willing to take photos of you using their smartphone. Your photos are put into a Fliiks album and delivered to your phone within minutes.

Our brand identity is built around simplicity, accessibility, and human connection. It seamlessly extends across all brand touchpoints—from our pitch deck to our app design and marketing materials. Fliiks was designed to resonate with a modern, experience-driven audience who values being present and in the moment. Our branding reflects authenticity, approachability, and consistency. Our visual and messaging approach prioritizes real, unstaged moments over polished, professional photography. Our application is designed to be intuitive for everyday users. A cohesive identity is strategically applied across digital and physical assets to ensure a unified brand experience.

Not everyone can afford high-end photos, and we want to usher in a new era where getting your photo taken by a photographer is within reach for everyone. We believe in prioritizing connection over perfection and capturing not only the big life moments but those fleeting small moments, too.

Credits

Fliiks Founder, Head of Design & Creative Strategy
Qistina Hullon
Fliiks Founder & Business Development
Antoine McLaughlin
App Developer
Hubspire
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