eBay Pre-Loved Pop-Up Store

Initial Situation & Objectives
A sustainable future and circular economy are key elements of eBay’s corporate narrative. During the pre-Christmas season, eBay aims to create a unique shopping experience that makes more sustainable buying and selling tangible. The goal was to establish Pre-Loved as a conscious alternative to new products, promote sustainable gifting, and position eBay as a leader in the circular economy.

Idea & Execution
"Gifts that tell stories" was the guiding idea behind our eBay Pre-Loved Pop-Up Store. Every Pre-Loved product carries its own history, making shopping about value, origin, and meaning rather than just purchasing an item.
Under the motto "It doesn’t always have to be new," we transformed a central location on Kurfürstendamm into a three-day experience world focused on more sustainable gifting. The store featured a curated selection of over 150 secondhand treasures, from vintage highlights to high-quality refurbished products.
Interactive experiences, such as a Refurbished Station and a Circular Table with experts, made the circular economy tangible. Visitors could explore products on-site, shop directly via QR code on eBay.de, and take home gifts with product stories—ready to be shared under the Christmas tree.

Communication & Reach
The pop-up store was promoted across multiple channels:
• Press & PR in leading sustainability and lifestyle media.
• Influencer campaign with sustainability and fashion influencers.
• Social media storytelling, including behind-the-scenes insights and gift stories.
• User-generated content under the hashtag #eBayPreLoved.

Results
With over 3,500 visitors and more than 5,000 touchpoints, the eBay Pre-Loved Pop-Up Store made a strong statement for sustainable consumption. The initiative achieved high reach, reinforcing eBay’s position as an innovator in the circular economy. Social media content generated 1 million impressions and an overall reach of over 20 million people.

#WeLovedPreLoved
With passion and creativity, a groundbreaking project was created that redefined sustainable gifting. Pre-owned products became unique gifts with stories – a significant step towards conscious, eco-friendly consumption that extends far beyond the holiday season.